Abstract: The
sport became and continue to be a major sanction tool in international
relations in a positive way. By its increasing effects it is one of the most
important cases from the past century to nowadays. The sportive competitions
executed previously by a very small minority has influence almost all the world
before the Olympic Games, and then other organizations (especially football). The
sport has become even a phenomena more widespread than the facts such as the
democracy, the free market, and even the freedom. The sport has been a decisive
instrument in national and international politics. As a global phenomenon it
has the popularity due to the governmental socio-economic conditions of communities.
It takes place in the consumption phenomenon accelerated by the globalization.
The politically bipolar world was considered as a world based on competition
between two camps which have established the culture, art, sports, literature,
technology, military and policy. In fact the sport in that period played a
significant role in the test of power and competition between the two poles in
an environment without war, because athletic competitions mean the war of which
the results are not death. The economic effects of the globalization also show
itself in the sports industry.
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